The Profitable Filmmaking course for filmmakers

Yes, story matters most.But you still need to sell your work, generate more clients, and ensure you're films are  profitable.

THAT'S WHAT THIS COURSE IS FOR

Attract new clients and build accounts
Increase perceived value and charge more for your films
Build a budget and ensure you're profitable

If you’re anything like me, you didn’t become a filmmaker so you could run a business.

In fact, I spent the first thirteen years of my career ignoring and running away from the business side of things. From the outside, everything looked great — I had a team, we made interesting films, and yeah, even won a handful of Emmys.

But the truth is, I don’t like thinking about how we used to run Muse.

It was stressful. I was always worried about something. Heck, I didn’t take a vacation for thirteen years because there always seemed to be something that I needed to che....
It was stressful. I was always worried about something. Heck, I didn’t take a vacation for 13 years because there always seemed to be something that I needed to check on.

And sometimes things got really hard.

I’ve had to skip paying myself. I’ve felt sick to my stomach, not knowing how I was going to pay everyone else. And, I’ve stayed awake at night worrying about how I was going to make a sale.

It sucked.

But, over the last several years, I learned that it doesn’t have to be that way. And I want to share what I've learned, and what’s worked for us, in our second flagship course—Profitable Filmmaking.
Read more

If you’re anything like me, you didn’t become a filmmaker so you could run a business.

In fact, I spent the first thirteen years of my career ignoring and running away from the business side of things. From the outside, everything looked great — I had a team, we made interesting films, and yeah, even won a handful of Emmys.

But the truth is, I don’t like thinking about how we used to run Muse.

It was stressful. I was always worried about something. Heck, I didn’t take a vacation for thirteen years because there always seemed to be something that I needed to che....
It was stressful. I was always worried about something. Heck, I didn’t take a vacation for 13 years because there always seemed to be something that I needed to check on.

And sometimes things got really hard.

I’ve had to skip paying myself. I’ve felt sick to my stomach, not knowing how I was going to pay everyone else. And, I’ve stayed awake at night worrying about how I was going to make a sale.

It sucked.

But, over the last several years, I learned that it doesn’t have to be that way. And I want to share what I've learned, and what’s worked for us, in our second flagship course—Profitable Filmmaking.
Read more

INTRODUCING A SIMPLE SYSTEM TO
PROFITABLE FILMMAKING

Everything you need to make money making films you love.

8 course modules

3 live webinars

100 page workbook

27 focused teaching videos

7 ready-to-use legal templates

1 life-changing community

"I enrolled in Profitable Filmmaking to make my business more profitable. But after 8 weeks, I realized it was even more profitable for myself.

For the first time in 10+ years I have a clear vision and strategy to make my business grow the way I want to."

- SEBASTIAN, FRANCE

"My confidence is through the roof.

I'm not questioning how to run my business. I know what needs to get done, I know how to do it, and I know that I can do it. And, if I hit a wall, I have a group of friends from the course who will help!

Since the course, I've landed the two largest projects of my career. And it's not just that they pay well; these are projects I'm proud of working on."

- BRANDON, PHILADELPHIA

"What I had was a hobby that I told myself was a business. I actually wanted a business. I wanted to build a lifestyle around filmmaking. Ultimately, I didn't have the business tools that I needed to actually grow.

I'm just going to do everything that Muse taught me — I'm going to run with it.

I think I got more than I could have ever asked for. I didn't expect the confidence and power I feel over my own life and my own business.

- BARRETT, CALIFORNIA

“Many of us are pretty quick to lay down several thousand dollars for the latest and greatest quadcopter or 4k camera. However, the MUSE program, at a fraction of the cost, is an investment into who we are as filmmakers. This program speaks to the heart of what we do: tell stories. These are concepts that will never become outdated or outshined by something new in the following months. Looking at the big picture, the MUSE program is a small monetary investment with huge creative rewards.”

- Jeremy Wayland

“I think I'm a pretty good storyteller, after I finish with Muse, I know I'll be a great one. $997 may seem like a lot to some but I'll say this...you are not just purchasing a program you are investing in yourself. So I ask, how much do you think you're worth?”

- Christine Fields

As a young business it can feel overwhelming deciding what programs to invest in that will help with growth. There are so many "gurus" and "experts out there but MUSE is a investment I'm happy I made.

- Nikki Miller

Think of muse as the key that grants access and understanding to theories of great storytelling. It's the difference between simply memorizing a complicated calculus problem and digging deep to find the practical applications, the reasoning behind the solution. The best benefit by far of this increased understanding is a greater clarity in purpose not only for each individual film, but also for defining a personal vision.

- Eddie O'Leary

"My confidence is through the roof.

I'm not questioning how to run my business. I know what needs to get done, I know how to do it, and I know that I can do it. And, if I hit a wall, I have a group of friends from the course who will help!

Since the course, I've landed the two largest projects of my career. And it's not just that they pay well; these are projects I'm proud of working on."

- BRANDON, PHILADELPHIA

course overview trailer

MODULE 1

MASTER THE CORE CONCEPTS

We start with four core concepts that underlie every decision we make at Muse. These core concepts break down our secrets to success into clear, actionable steps that you can put on autopilot each day to unlock the creative and financial freedom you’ve been searching for.
YOU'LL LEARN HOW TO:
  • Master R.E.P.S. —the four concepts that you can build your business on
  • Unlock the secret to exponential returns with well-timed effort
  • Take back creative control from your clients with our simple mindset shift
  • Multiply your budgets by concentrating on what videographers ignore    
    (Hint: It has nothing to do with your films!)
  • Identify and erase pain points in your business with our Simple Systems  Toolbox

MODULE 2

CRAFT A POWERFUL VISION

Many of us settle for making films we aren’t proud of for clients we don’t care about. That ends now. We show you how to stop looking at what’s “realistic” or what you should be “grateful” for, and focus instead on what you really want — and how to make that a reality.
TOOLS TO SAVE YOU TIME:
  • Two podcasts that walk you step-by-step through your vision-setting journey
  • Guided brainstorms to focus your ideas on the parts of your business that matter most to you

MODULE 3

CREATE A MAGNETIC BRAND

Your perspective is the most powerful lens you’ll attach to a camera, and this module will teach you how to communicate who you are to the world. Our toolkit is designed to transform your vision into concrete words and stories, so you’ll be able to walk into any client meeting with confidence about who you are and why they want you.

MODULE 4

FIND CLIENTS YOU LOVE

The best thing about discovering your vision and brand is that you’ll come out on the other side knowing the stories you want to tell — and which clients will help you tell them. Our five-step sales process can make the stress of chasing clients a thing of the past, so that you can focus on what really matters to you.
YOU'LL LEARN HOW TO:
  • Unlock the simple way to find dream clients and dream budgets (do this right and you’ll never struggle to find clients again)
  • Quit competing for work and start     attracting it
  • Charge more for your productions
  • Find creative freedom by landing repeat clients
TOOLS TO SAVE YOU TIME:
  • Done-for-you email templates that will connect you with dream clients
  • Cheat sheets for how to double your budgets with one simple step that almost no one does
  • Our system for winning RFPs (without ever submitting one)
  • A fully-designed pitch deck template that will blow away prospective clients from the start    

MODULE 5

PROFIT WITH PURPOSE

So often we treat “profit” like a dirty word. After all, most of us are in this industry because we love being filmmakers, not maximizing profit. In this module, we'll show you how to use simple systems to make more money to enable your dreams.
YOU'LL LEARN HOW TO:
  • Increase your profit, with purpose to fuel you.
  • Create a production budget in a matter of minutes
  • Never be intimidated by the numbers side of your business
  • Determine which projects are truly profitable (and learn exactly how to make them all profitable)
  • Stop being pushed around by clients
TOOLS TO SAVE YOU TIME:
  • Sample budgets that show you exactly how to spend every dollar of every project of any size
  • Our budget template, that will save you time and money and make scoping a project easy
  • A project profitability calculator that shows you just how much money you’re really making

MODULE 6

FEEL CONFIDENT & CLEAR

As a business owner, making decisions is the most important thing you do. But it's hard when you're overwhelmed and not an expert. So we're bringing in a team of experts who help our business to give you clarity and confidence, and to show you how to look three steps ahead.
YOU'LL LEARN HOW TO:
  • Evaluate and understand your business risks (a lifesaver)
  • Free yourself from the cycle of cramming to meet deadlines
  • Know why you can ignore most insurance offers — and learn exactly which one you can’t
TOOLS TO SAVE YOU TIME:
  • All the legal templates we use on a weekly basis (these would cost at least $2,000 to have drafted, but we give them to you for free!)
  • The three decision-making frameworks that we use every day at Muse (they can change everything)

MODULE 7

BUILD A TEAM YOU LOVE

Filmmaking is a team sport. Whether you’re building a team of freelancers on set, or a small team of remarkable people, the people you choose will have a huge impact on your happiness and success.
YOU'LL LEARN HOW TO:
  • Find the best team members
  • Know exactly when to hire and when to fire
  • Use our two-ingredient framework to evaluate every potential hire
  • Bring out the best in everyone (and have the most fun) with our six culture touch points
TOOLS TO SAVE YOU TIME:
  • Done-for-you job postings that will attract the right people
  • Step-by-step worksheets that make hiring (and firing) super simple
  • Our "build the bus" method for building a strong team

MODULE 8

CHART YOUR PATH TO SUCCESS

This is where the rubber meets the road. We’re building a 90-day and a one-year strategic plan that will propel you from today toward the dream business and films from your vision.
YOU'LL LEARN HOW TO:
  • Keep yourself motivated and energized — every day
  • Passively attract clients you want to work with (one key strategy does the work for you)
  • Actually achieve your goals, rather than dream about them
  • Build a 90-day strategic plan that gives you clarity and confidence
TOOLS TO SAVE YOU TIME:
  • A clear map of action you need to take to build your dream business
  • The four types of businesses you might have — and what steps to take with each of them
  • Videos, podcasts, and worksheets that will ensure your success

How to become a
Profitable Filmmaker

YOU CAN INVEST IN LIFETIME ACCESS TO OUR FLAGSHIP COURSE WITH A PAYMENT PLAN OR A ONE-TIME PAYMENT.

Real stories about how profitable filmmaking has changed lives

100% of these results happened during the pandemic

10% of the revenue from all courses sold goes directly to a nonprofit

When we say we believe in changing the world with our stories, we really mean it.

Frequently Asked Questions

Who is Muse Storytelling, and who are Patrick and Rebecca?
Thanks for asking!

Muse Storytelling is a film production and story education company founded by Patrick Moreau. We’ve worked with some of the top brands in the world, like the NFL and Four Seasons, to deliver story-focused, impactful films.

We're a little embarrassed by this, but want a peek at our ‘trophy wall’?

Patrick has won five Emmys, shot in over 70 countries, led commercial projects upwards of $500k, and directed three full-length feature films, with another on the way.

Rebecca, who served as CEO at Muse from 2019 to 2021, is a Yale-trained anthropologist who has led strategy for Silicon Valley giants, has driven double- and triple-digit revenue growth in dozens of small and medium businesses, and has repeatedly closed $100k+ deals with story.

On the education side, Muse has led hundreds of workshops on storytelling and filmmaking for groups like the United Nations and SXSW, as well as on the TEDx stage. Thousands of filmmakers have gone through our storytelling training and we’ve been overwhelmed by their response.

We don't say all of this to brag, but to show that we’ve spent a long time learning the craft of filmmaking and telling stories all over the world.

And that our experiences have led us to being here today with you.
Let's start with the second question: Is it a "magic bullet"?
Absolutely not. We don't believe in magic bullets.

What we can tell you is that this is a transformational experience that will help you get clarity on what your goals are, then help you create a step-by-step plan to help you achieve them. It will help you get more, better clients. It will help you get bigger budgets. And it will help you reduce the overwhelm and the stress. To take vacations, to work on passion projects, and to generally fall back in love with your filmmaking.

And as unattainable as those outcomes may feel, we know that it works. We have proof that it works. Profitable Filmmaking students have 10x'ed their rates, feel confident and clear in their mission, and have made films they’re truly proud of. Many look back at a time pre-Muse and wonder how they ever did it.

Scroll back up, read some of the testimonials, and remember, we've got a 100% risk-free guarantee.
What if I’ve been running a business for a while already? Is this only relevant for people who are just starting out?
This is the course we wish we had years ago when we were a small firm, stressed and overworked, booking some clients, but still losing money.

This course is very relevant for you, if you:
- Are looking to grow
- Want to change the type of clients you serve
- Want to change industries
- Are stressed out, overwhelmed, or feel like you’re not a ‘legitimate ‘ business
- Want to do work you love — profitably and sustainably


We made this course for you.
What if I don’t have a business yet? What if I’m just thinking about creating one?
This is the perfect course to make sure you’re starting a business on a solid foundation. What we wouldn’t have given to be in your shoes right now! Skip the stages of overwhelm and stress, and learn from our years of experience.

For most business owners starting off, there are a couple of key things they don’t know how to do:
- How to find great clients
- How to manage those clients once they have them
- How to run their business and feel legit

We've got you covered in this course!
Is this only relevant to filmmakers? How about photographers, writers, and other creative thinkers?
We are filmmakers and have built this course for filmmakers. However, all the concepts, systems management, and structures could easily be adapted for any creative professional who works with clients.

Non-filmmakers who’ve taken the course have  found tremendous value in it.
I don’t live in the US, will this work?
All you need is internet access* and desire.

These strategies have been tested in and outside the U.S. with students from around the globe.

While we haven’t had issues in the past, if you have challenges accessing the course because of where you’re based, we have a money-back guarantee.

*You’ll need good enough internet service to stream video content.
I’m afraid I won’t do the work. Help!
The entire course is built around a system that constantly builds momentum. In fact, we purposely use storytelling and advanced film production techniques (we had four RED cameras filming the content) in our teaching videos to make them interesting to watch, and we made them short and results-focused.

Plus, we'll email you to check up if we see that you’re falling behind.

So, while we can’t do the work for you, you’re set up for success. In our initial group of Profitable Filmmakers, we had a 100% completion rate!
Will this course help me land more clients?
Yes, it absolutely will!

We have two full modules (eight training videos) dedicated to you getting more and better clients. Clients you actually want to work with.

So YES, YES, YES!
Does Profitable Filmmaking cover all the finance, legal, and insurance & liability aspects of running a business?
Trust me, you don’t want us to cover every aspect—that would take thousands of hours.

So we’re doing one better—we’re introducing you to experts in each of those domains to ensure you know what you need to know as an owner of a business.

This means we’re focusing your time and attention on the key elements you need to know, allowing you to let go of all the rest.
Is there a guarantee?
Yes. We have a 100% satisfaction 14-day guarantee.

It’s hassle-free—just show us you’ve made a good-faith effort (at least logged in, engaged with the content, etc.) and we‘ll return your payment.
What happens when the course is over? What do I do next?
You’ll end this course with the clarity and confidence to move forward with your business.

The final module of this course will guide you in making a 90-day and a one-year plan for your business.

You’ll know how you should be spending your time over the following 90 days to make major breakthroughs and see immediate success as soon as the course is complete.