The Science of Storytelling course for filmmakers

Here's How the Science of Storytelling Helps You  
Become a Better Filmmaker

Finally, a proven path to making remarkable films. Because life is too short to make films you don't love.


You’ll stop being a tripod
Know where to look, what to look for, and how to present your creative to clients.
You’ll be intentional
Gone are the days of filming everything out of a fear of missing out. Do less, yet do it with more intention.
You’ll gain confidence
Become a confident storyteller who leads  clients and delivers results.

While talking with thousands of fellow filmmakers, this is what I heard:

"As much as I love filmmaking, I also hate it."
"I don't feel confident in my ability to tell amazing stories, I'm not sure what makes it all 'click.'"
"I can't find clients who will give the budgets and creative freedom to make great films."
"I don't feel confident in my ability to tell amazing stories, I'm not sure what makes it all 'click.'"
"I can't find clients who will give the budgets and creative freedom to make great films."
"As much as I love filmmaking, I also hate it."
"I can't find clients who will give the budgets and creative freedom to make great films."
"As much as I love filmmaking, I also hate it."
"I don't feel confident in my ability to tell amazing stories, I'm not sure what makes it all 'click.'"
You're not alone and it's not your fault.
There was a time when I almost quit my dream of being a filmmaker. It felt like I was always compromising something—my creative vision, the story I was telling—and wondering if I was making any money at all in the process.

I remember struggling to close $5k deals. Struggling to get an iota of creative freedom. Struggling to make films that I was proud of and that I wanted to share with people.

It's no secret that most filmmakers struggle with these same things. And sadly, many never get beyond the struggle.

They continue to lack confidence in their ability, to compromise their creative vision, and to agree to budgets that are too low.
You need a way to get clarity on your vision and to communicate its value to clients, so you get the budgets and freedom you deserve.
I can't stress this enough.

If you're not getting the results that you want — clients and budgets that enable you to make films that you are proud of — more hours of doing the same thing isn't going to work.

You need a new strategy. You need:
    A plan to give you clarity and make you confident in your creative vision.    
    A system to close clients that give you freedom and the budgets you need.    
    A process to reduce overwhelm and radically reduce revisions.

You need a method to create remarkable films, profitably and consistently.
Crafting remarkable films isn't luck; it's an art and a science.
It's storytelling. And it's scientifically proven that story is the best way to generate emotion, drive action, and create impact with your films.

Story has become a buzzword lately, but that's not what I mean.

I mean storytelling, the form of human communication that has evolved to be most effective. We're talking 'around the campfire' storytelling.

Now, I know story works because storytelling is what got the NFL to call after seeing one of our wedding films.

Story is what won me 5 Emmys.

Story is what enables us to charge over $100k for a 3-minute film.

Story is what makes me proud of the films we create.
You can capture the most epic shots, but without story, your film is simply a video.
And a video is a commodity that goes to the lowest bidder.

It breaks my heart to see fellow filmmakers struggle, much like I used to because they are stuck in a cycle of making videos they don't love.

I'm proud of my work and its impact and I want you to be as well. I believe in the power of story - and the power of filmmaking - to transform our world through empathy and impactful action.

And this is exactly why I wanted to help.

So we locked ourselves in a room and didn't come out until we created a fail-proof storytelling system that persuades clients to pay, that drives empathy and action and, best of all, celebrates your creative freedom.

watch a full tutorial from inside the course to get a sample of our education

Muse has been that missing link in my business. It is providing me with a process that is tried and tested, and can be repeated over and over. Before even finishing the course, I applied what I've already learned to a current project, that will subsequently bill enough  to pay for the course!

- Aaron Horton

"It's Brilliant!...the Muse process guides you to finding a great story without curbing the creativity and authenticity each unique human being brings to the process. I can tell this is the work of people who both understand both storytelling and the potential for online learning."

- Annette Simmons

I was able to take a client who often did $7,000 projects with us and land our first $25,000 gig. The process has been life-changing.

- James Honce

Many of us are pretty quick to lay down several thousand dollars for the latest and greatest quadcopter or 4k camera. However, the Muse program, at a fraction of the cost, is an investment into who we are as filmmakers.

- Jeremy Wayland

"For the first time ever, someone won't try to woo you with esoteric believes or mechanic plot-formulas but actually teaches you how to tell a compelling story."


"I used to be a tripod... I can't tell you how much confidence I've gained in pitching to clients with the process."


“Muse and the 4 P’s have completely changed the way that I tell stories.”

-  Gwyn Cole

“I teach filmmaking and a lot of documentary classes and I’m finding Muse to be the best tool I’ve used in my 15 years of teaching.”

-  Dr. Kurt Lancaster

“I went from having little tidbits of information on how to put a film together and make it sound like a good story, to literally having a road map from step 1 to completion on how to make an amazing compelling story.”

-  Noelle Herring

“It broke down a very ambiguous and very abstract process that is storytelling into very specific steps and gave me structure with clarity.”

-  Tim Hashko

“I would say it was a seismic shift in my understanding about filmmaking and storytelling.”

-  Drury Bynum


You can invest in lifetime access to our flagship course with a payment plan or a one-time payment.
Based on science, rooted in passion.
At Muse Storytelling, we've found and told some pretty remarkable stories over the years.

We've used these ideas to win Emmys.

We've used them in our work with global brands like FujiFilm, Four Seasons, and the NFL.

We've used them to rack up tens of millions of views for our original web series.

And we've taught our methods in closed-door sessions at Apple, Nike, and the United Nations.

It's not luck; it's our process.

Our storyfinding method works—consistently.

Put in the work, learn a few fundamental ideas, and take your stories to new heights.

Here's what you'll get when you choose The Science of Storytelling

7 Course Modules

28 Teaching Videos

9 Downloadable Worksheets

to help you develop and deliver your creative


Build a Foundation for Your Story

Our goal in The Science of Storytelling is to revolutionize your filmmaking process and the way you tell stories.

This transformation begins by building a solid, three-part foundation: an understanding of what story is and why it works, an honest assessment of your current filmmaking process, and a clear path toward powerful, profitable storytelling.
  • Unlock the psychology behind creating connection, meaning, engagement, and authenticity in your films
  • Leverage the power of narrative transportation to drive massive engagement
  • Master Pixar's 2+2 concept and let your audience reach their own conclusions
  • Stop trying to 'cover everything' on site (and what you should do instead)
  • Invest the right amount of time into pre-production (it's more than you think!) and how exactly to make that profitable


Find a Remarkable Story

It can be challenging to find amazing stories, especially for 'boring' clients. In this module, we teach you to look for stories in a completely different way: to look for magnetic main characters rather than amazing stories. You'll be armed with all the tools you need to find an amazing story, anywhere.
  • Identify magnetic characters to be the heart of your film, including our not-so-secret way to know when you've found the one
  • Share the emotional core of your story  through three main pathways (miss one and your film will lack appeal)
  • Ensure that your audience forms a deep connection with your characters, and why you don't need them to love them
  • Brainstorm the ideal character and turn that story into an even more powerful reality with specialized questions
  • Ask the best questions when searching for an interesting story, even in a boring place
  • Use and develop the two types of secondary characters in your films:
    helpers & experts
  • Emphasize alternatives when your main character is missing something or doesn't have much to say about a key plot point


Develop Alignment and Purpose

Here's the great thing about alignment: it builds clarity and trust. Clarity means you'll have confidence in your decisions and vision, while trust equals creative freedom. You'll learn how to ensure a high level of alignment between you, your clients, and your team. If anything is going to improve your relationships with clients, it's this.
  • Leverage our Keyword System to ensure that you and your client are aligned on every decision and every idea—this system alone is worth the course
  • Gain the trust of your clients and turn it into massive creative freedom
  • Embrace conflict with your client, even early on, in a way that gets them excited about it
  • Brainstorm a huge list of vantage points to ensure you've got ideal alignment
  • Change your process if the same keywords keep coming up for you
  • Ask prompts that guide your clients (and your films) in powerful directions
  • Use our 'cluster technique' to narrow your goals to a manageable size


Keep Viewers Engaged

Do you ever struggle to structure your film so that it's interesting? We all do. We examine how different types of story structure impact our desire to keep watching and how you can structure your films in a way that draws us in and keeps us watching.
  • Go deep into the theory and function of plot as a mechanism to keep viewers engaged
  • Make the two key plot decisions (and how it can actually be easier than it seems)
  • Include the three key parts of every story and why, if you miss even one, your film will fall flat
  • Ensure that the one thing that your story absolutely needs is included, even if your client doesn't want it
  • Spot the Six Universal Conflicts in nearly every story (every good story has at least three), plus how to decide which conflict is the strongest!
  • Talk to clients about conflict in a way that isn't intimidating and that will get them on board
  • Use a simple question to immediately find conflicts in your story


Dive Deeper Into Engagement

Wouldn't it be nice to know the 20% of your film that caused 80% of the impact? Well, you'll learn just that: the 6 essential plot points. You can think of them as the load-bearing moments in your story. When you use these plot points the right way, your audience is engaged from the first to last frame.
  • Incorporate the six key plot points that are integral to every successful story
  • Focus on the most important part of your film (and why you should)
  • Use plot points flexibly, so you can adapt them to a 3-minute film... or a feature length documentary
  • Emphasize your character's journey, including the use of mini-wins and setbacks along the way
  • Grab the audience from the start (and four unique ways to keep their attention)
  • Structure your film so that the audience leaves ready to take impactful action (in other words, ready to create the impact you desire)
  • Elicit emotion in both the open and the close by using mirrored questions


Foster a Sense of Authenticity

One of the most powerful aspects of filmmaking is our ability to show, not just tell, a story. We'll share our favorite ways to effectively and authentically showcase a story. And we'll give you the tools you need to avoid the painful, staged B-roll and tacky recreations none of us likes shooting.
  • Leverage the power of 'witnessing' to get your audience to arrive at their own, more powerful conclusions
  • Use unexpected places (they are more powerful!) and the 3 key strategies we use to find them
  • Uncover relevant symbols using our Four Layers of Place system (it makes previously impossible to think of ideas obvious!)
  • Use mapping in your search for effective places and authenticity for your character (it's not what you think)
  • Take advantage of small amounts of scouting time in the best way possible
  • Integrate found coverage (e.g. old video & photos) seamlessly into your film


Sell It to Clients, Profitably

Now that you have a strong understanding of how to make a powerful film worth watching, it's time to sell it to your clients. This is where we put it all together. Follow the steps in this module and you're sure to attain significantly higher budgets, reach greater creative freedom, and create films that are more fulfilling for you and your clients.
  • Leverage what clients really want so you can achieve what you want
  • Use process to sell clients (and a, printable pitch sheet to explain your
    process to clients)
  • Stop thinking and talking about the film with clients
  • Focus on the three main phases of pitching a project (and the goal for each phase)
  • Evaluate a pitch, including a full sample pitch that shows exactly how to talk to clients
  • Master the surprising goal of pitching a client (hint - it has nothing to do with selling and everything to do with filmmaking)
  • Listen in the right way, the way that will get clients saying yes, yes, yes


You can invest in lifetime access to our flagship course with a payment plan or a one-time payment.

10% of the revenue from all courses sold goes directly to a nonprofit

When we say we believe in changing the world with our stories, we really mean it.