Gain clarity and confidence in your creative decisions so you can create compelling films that you’ll be proud of.
🧲 Grasp the fundamentals of an extraordinary story
🎥 Know how to present the science behind your creative process
📑 Apply a proven and step- by- step storytelling blueprint
💪 Develop a strong perspective and leverage it
📺 Find unforgettable stories and bring them to life
💰 Land those big clients without constantly justifying your value
📝 Have a repeatable process that takes out the guesswork and luck
🕺 Stand out in the age of micro-content and cheap AI hacks
You feel like you're just throwing the dice with your storytelling
You find it tricky to explain the HOW behind what you do
You dream of creating films that make people feel seen
You struggle to get stakeholder buy-in
You don't always feel proud of the films you're making
You often feel like a prop or tripod rather than a strategic partner
Learn the ingredients that make your film engaging, emotionally moving, and memorable
Master the process of researching and discovering potent narratives and turn your films from ordinary to extraordinary.
Understand how to strategically plan your story by building out the four pillars: People, Plot, Places, and Purpose.
Map your process onto 3 major milestones, each with templates and overview guides to help you articulate the importance of each milestone to your team and clients.
As the lead storytelling partner for Four Seasons, we created over a hundred films at dozens of their properties—including their most viewed film of all- time.
An in the works documentary on the life of the most licensed artist in history: Romero Britto.
Ever feel like a tripod, completely at the whim of your clients?
In order to become the creative you've always wanted to be, you need to establish your perspective and demonstrate expertise. This 90-day experience will give you the tools and processes to put you in the driver's seat of your projects . It's not about finding better clients or tools – it's about unlocking your potential through a structured approach to storytelling.
Do you think that remarkable films are a result of luck? It's time to realize that a strong perspective and understanding of storytelling science are the true driving forces behind successful films. As humans, we are hardwired to be storytellers, so in this module, we dive into whats required to become a REMARKABLE storyteller - one who has the potential to change the world.
Remarkable films are a result of having a strong perspective and understanding the science of storytelling. As humans, we are hardwired to be storytellers, so in this module, we dive into what's required to become a REMARKABLE storyteller - the science. You will learn about how elements of storytelling like narrative transportation and character identification can make your audience enter the story world, and shift their opinions, so that you can more powerfully deliver your messages to the world.
An expert interview with Dr Anne Hamby, one of the leading Researchers on Narrative Transportation
PDF downloads of Muse’s published academic research inside the story space
The absence of a clear plan and approach can result in a disjointed final product that misses the mark. Within this module, we will deep dive into the clear storyfinding process with supporting materials to break story down into its four main ingredients; People. Places, Purpose, and Plot. Each ingredient is mapped back to the impact ithas on your audience to ensure you get to the heart of the story and show your clients that you understand them better than they understand themselves
The absence of a clear plan and approach can result in a disjointed final product that misses the mark. Within this module, we will deep dive into the clear storyfinding process with supporting materials to break story down into its four main ingredients; People. Places, Purpose, and Plot. Each ingredient is mapped back to the impact ithas on your audience to ensure you get to the heart of the story and show your clients that you understand them better than they understand themselves.
Muse’s Storyfinding Manual: A guidebook on the Storyfinding process from beginning to end
Strategic Breakdown: A look of different storytelling strategies and how to make the most of them
Storyfinding Tracker: A single spreadsheet to keep track of all of your ongoing storyfinding conversations in one place
Creative development can feel messy at times, stumbling through so many different characters, trying to manage clients pushing their opinions on who to highlight and then just crossing your fingers that you’ll capture what you need and figure it out in post. Well, not anymore! Muse has built a process that you can leverage to drive your creative development with intention.
By mastering a science-backed storytelling process, you can present a clear vision and plan for your films through three core milestones that will lead to increased trust and creative freedom. Through this process you will define a clear objective, choose your characters, and outline the overall structure inside Storyboards leading to strong and intentional creative. You will be able to walk stakeholders through the alignment process, get their buy-in and get out of the world of endless revisions.
Keywords Worksheet: A guide to help you identify and align on your objective so that you can stay on track throughout the entire process
Character Brief Worksheet: A breakdown on what to look for in a character and how to seek out the most powerful characters for your film
Sample Profit and Loss Statement: A document that delivers clarity around revenue from different projects, expenses and the profit.
Storyboard Breakdown: You will be able to use this worksheet to plan the plot points of your story and go into production with intention and preparation.
A Digital Version of All 3 Creative Milestones. You can use our templates as-is or quickly use all of your own branding.
Dive into the world of genuine interviews with Muse! Ever felt like your interviewees are holding back? Unlock the secrets to getting genuine, passionate, and authentic responses every time.
Unlock the Interview is the perfect companion to The Science of Storytelling. While the latter equips you with the science-backed techniques to craft compelling narratives, the former ensures that your interviews—the backbone of any great story—are authentic and impactful.
You make documentary, commercial, or nonprofit films
You work with clients or are an in- house filmmaker for agencies or companies
You craft real stories involving real people rather than scripting and hiring actors
You're a filmmaker of any skill level, from beginner to advanced (regardless of your technical capabilities)
You aspire to make Hollywood- style films involving fictional narratives, hired actors, and written screenplays
You're not a filmmaker and only wish to learn about storytelling.
You're looking for quick hacks without doing what it takes to get into the world and find and tell unique stories
Show up. Tell that story. And create the impact you’ve always wanted to as a filmmaker